2021 EICFBD Pediatric and Childhood Cancer Awareness Event

Dear friends, that’s a wrap on another beautiful year of: SUPPORTING the fighting REMEMBERING the resting and PARTYING ON with the survivors of childhood cancer.

Our Facebook Page is really just a launching point. The majority of what is happening out there in the world cannot be seen on this page, but rather is personal support going directly to the kids and families who need it most through their own social media platforms.

We had a record number of prominent childhood cancer organizations sharing this day with all their kids this year, and public media platforms inviting the masses to join this party. We also had news coverage from Hawaii and posts in German and Swedish (see below).

No matter how you engaged in this day, we want to thank you for joining with us in the encouragement and support.

These kids everywhere around the world with cancer, their parents, and their siblings desperately need to be seen and have their story known. Thank you for letting them know they are not alone, and for bringing your light into the dark parts of their lives. Showing up by EATING ICE CREAM FOR BREAKFAST my seem like a small thing, but it’s truly impactful to those on the receiving end.

Until next year, please continue to participate in acts of kindness and encouragement for all those directly affected by childhood cancer. The effects of their experiences last long past the time when treatments end. God bless you all. Go shine bright in the world! Happy birthday, Malia Grace. ❤

All our love, Mom, Dad, Madi, Marissa, Auntie Alisa & Rosie

LIKE our Facebook Page to stay in the know all year long and see you next February 18!

Some Highlights from the Day

Childhood Cancer Research Fund Blog Post: “We interviewed Alisa, Malia’s aunt, about Eat Ice Cream for Breakfast Day’s mission and her niece’s legacy. Alisa describes her niece, Malia, as a “firecracker” who loved her friends and family fiercely, and continued playing soccer even during chemotherapy to treat her Wilms tumor. When the 9-year-old from Forrest Lake, Minnesota passed away in 2010, it was her determination and her boundless love for life that her family wanted to remember most. They remembered one day during Malia’s Make-A-Wish trip when they threw convention to the wind and ate ice cream for breakfast. So in Malia’s honor, her family started “Eat Ice Cream for Breakfast Day” on Malia’s birthday to raise awareness of childhood cancer and celebrate her life.” Read more


Ice-cream for CHICA: Namibia Media Holdings held an “eat ice cream for breakfast day” to commemorate World Cancer Day.

The ice cream was donated by Polar Ice Cream and all proceeds went directly to Children Fighting Cancer in Namibia (CHICA).

Here NMH’s Shareen Mwelwa handing over the N$1460 contribution to Rolf Hansen of the Cancer Association of Namibia.


WAKE UP 2DAY, HONOLULU HAWAII: Posted: Feb 18, 2021 / 06:00 AM HST / Updated: Feb 18, 2021 / 06:00 AM HONOLULU (KHON2) — Social Scene: Ice cream for breakfast: If you feel like eating ice cream for breakfast this morning, go for it!


Published by EICFBD Team

Behind Eat Ice Cream for Breakfast Day is a sister team, run by love for Malia Grace Peterson. Annette Peterson is a wife, mom to three beautiful girls (including Malia), a nurse, an active member of her church, and a chatty introvert who lights up every room she is in. Alisa Matheson a mom, an independent contractor, photographer, and a city-loving girl, who enjoys true crime documentaries, reality TV, and staying home. She was also an aunt/partner in crime to Malia, hosting sleepovers, marshmallow fights, and generally causing a ruckus.

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