Join us!

Once a year we eat ice cream for breakfast for one life changing reason. Kids get cancer too, but they are still kids.

Join us as we support, remember and party on with those touched by childhood cancer.

To join in, post a selfie of yourself enjoying ice cream for breakfast on February 18 to our Facebook Page and tag #kidsgetcancertoo.

Join the party! EVERYONE is invited!

This worldwide day of encouragement means SO much to SO many, and we are delighted at all this day has become. What started out as a birthday celebration for one loved girl, has turned into a day that many amazing families claim as their own. And we would have it no other way.

Because of all of YOU, kids with childhood cancer as a part of their story (and their families) felt loved, supported, and seen. That is why we do what we do, Simple. Special. Sweet. With your help, our mission to support the fighting, remember the resting and party on with the survivors happens every year on February 18th.

Let this day be an inspiration to do good in the world. Be the light to someone in the darkness and remember that #kidsgetcancertoo.

How To celebrate Eat Ice Cream for Breakfast Day

From Days of the Year

“Life’s short, eat Dessert First” is a phrase that has been bandied about by a lot of people for reasons both flippant and serious.  Eat Ice Cream for Breakfast Day is one of the more serious, serving to increase awareness about childhood cancer.  For children for whom every day is a blessing, it only makes sense to indulge in life’s little pleasures, and Eat Ice Cream for Breakfast day brings that opportunity to everyone.

Eat Ice Cream for Breakfast day was created to commemorate the 9 wonderful years of the bright soul that was Malia Grace, born on February 18, 2001, and who passed away after a long fight with cancer on Dec 7, 2010.  She was an inspiration to everyone, glowing with the kind of enthusiasm for life that childhood is made of.  She embraced knowledge and learning with every day, getting outside whenever possible and drinking in her short life with a passion that made every day an adventure.

First celebrated by a group of close friends to commemorate her life and creativity, Eat Ice Cream for Breakfast Day went on to become a day to honor all the children who have or are battling childhood cancer.  It exploded onto the scene, with thousands of people from all over the world taking part and spreading the message to thousands more.

Celebrating Eat Ice Cream for Breakfast Day is best done by joining people around the world for an ice-cream breakfast; you can join the community by posting a picture of what you’re eating and who you’re eating ice-cream for on their social media accounts.

If you’re not into ice cream or would like to promote this good cause in other ways, why not look for local hospitals and healthcare centers who are need of donations, as they help parents and children fight this terrible disease? Hundreds of children every year benefit from the efforts of this hospital, and putting together an Ice Cream For Breakfast Social can help raise spirits and morale.

You can also contact your local child oncology ward and find out what kinds of supplies they need, or just come in and spend a day with the children playing games and talking.  These special children are always eager to drink in the life and experiences of others and to share their own lives with those who come in.  They know they’re sick, but they’re also children, and they don’t let that illness get them down, so stop by and be part of their life’s experience by sharing your stories and listening to theirs.

But isn’t this the wrong date!?

There are actually two holidays that are very similar in name but founding for very different reasons. Today is not to be confused with Ice Cream for Breakfast Day which takes place on the first Saturday of February created in the 1960s by housewife Florence Rappaport from New York. You can read more about how that day got started here.