Once a year we eat ice cream for breakfast for one life changing reason. Kids get cancer too, but they are still kids. Join us as we support, remember and party on with those touched by childhood cancer.
To join in, post a selfie of yourself enjoying ice cream for breakfast on February 18 to our Facebook Page and tag #kidsgetcancertoo.
And new in 2025, we are encouraging people to Eat a Bite and Give a Pint and consider donating blood to your local Red Cross. Those in the USA can join the team here.
Join the party! EVERYONE is invited!






This worldwide day of encouragement means SO much to SO many, and we are delighted at all this day has become. What started out as a birthday celebration for one loved girl, has turned into a day that many amazing families claim as their own. And we would have it no other way.
Because of all of YOU, kids with childhood cancer as a part of their story (and their families) felt loved, supported, and seen. That is why we do what we do, Simple. Special. Sweet. With your help, our mission to support the fighting, remember the resting and party on with the survivors happens every year on February 18th.
Let this day be an inspiration to do good in the world. Be the light to someone in the darkness and remember that #kidsgetcancertoo.