Overview

Since 2013, the annual Eat Ice Cream for Breakfast Day has been bringing fun into the lives of children fighting childhood cancer and awareness the general public through this online, virtual, free annual event.

Eat Ice Cream for Breakfast Day honors all children who have fought or who are fighting a battle with cancer, because kids get cancer too.⁠

We invite people to post a selfie of yourself enjoying ice cream for breakfast on February 18 to one of our social media platforms, tag #kidsgetcancertoo and then hang around and hear stories of kids who have or are currently fighting cancer.

Our little MN event is now celebrated in over 83 counties and has received international press.

Boilerplate + About us

Malia Grace Peterson is the inspiration for this event. She was born on February 18, 2001 and left this earth for the joy of heaven while sleeping on December 7, 2010, after a 14-month long battle with childhood cancer. The 9 years in between those dates was a lifetime in which she touched countless lives with her energy, humor, laughter and hugs.

Eat Ice Cream for Breakfast Day falls on Malia’s birthday and is run by her Mom and Aunt. We do what we do for the love of Malia.

What started out as a birthday celebration for one loved girl, has turned into a day that many amazing families claim as their own. This worldwide day of encouragement means SO much to SO many, and we are delighted at all this day has become.

Because of Eat Ice Cream for Breakfast Day, kids all over the world, and their families, feel loved, supported, and seen. That is why we do what we do, Simple. Special. Sweet.

With your help, our mission to support the fighting, remember the resting and party on with the survivors, can be amplified to reach more children, families and bring more humanity to the world of childhood cancer.